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Recent Blog Posts

people in a crowded crosswalk
The User Experience Of Trader Joe's

What makes Trader Joe’s everyone’s favorite grocery store? It’s a combination of friendly staff, simplified product options and a healthy dose of individuality. By keeping things consistent and putting customers first, Trader Joe’s has designed an unparalleled user experience that keeps people coming back ...

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5g network roadmap
3 Ways The 5G Network Will Change Our Lives

The impending super-fast 5G network is rapidly coming into fruition across the United States. While other countries like South Korea and Russia have quickly jumped ahead to set up their own networks, the United States remains slightly behind the curve in implementing this new technology. Verizon, ATT and T-Mobile are now making strides with Verizon likely the frontrunner in creating a more widespread network ...

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people in a crowded crosswalk
Cambridge Analytica And The Psychology of Design

The recent news about Cambridge Analytica and their efforts in mining data from Facebook users has shed a new light onto the dark side of user research and design. Apart from the continued threat of illegal third-party data theft is the more nascent threat of data misuse. At one point in time, tech companies didn’t really know what to do with the user data they held. Now we’re seeing the other side of the story, which is the fact that companies know exactly what to do with their big data and they are using it to both to our pleasant surprise and ultimate demise ...

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outdated form showing poor product design
How To Create Great Internal Products For Your Employees

We’ve all shared the experience of being forced to use an outdated, ugly and entirely frustrating internal product. Clunky time entry applications, overly-customized internal collaborate sites, the learning resources center from hell…you get the picture. The fact of the matter is that internal products get a lot less love than consumer facing products. Business leaders are convinced it doesn’t matter how useful or well-designed the product is because employees will have to use them regardless ...

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pill dispensing
Making Pharmacies More Digital

Picking up your prescription at your local pharmacy is more often than not a hassle. Chances are, you make a pit stop after work to your pharmacy and surprise…you’re not the only person with the same plan. You wait in line because you have no other choice; it’s not the same experience as buying a Snickers bar because you actually need your prescription. You may need the prescription to survive or for some other reason that can likely boil up to what you’d consider a life necessity ...

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ai cloud over man
Using AI To Detect Emotions In Text

The advancement of artificial intelligence has opened new doors into the ways that we use computers to help us detect and categorize online opinions. The power of big data and intelligent machine systems has made room for new tools that can help user experience professionals and marketing professionals alike. Now that we are equipped with such valuable tools we need to better understand their design so that we can make use of them ...

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people in a crowded crosswalk
How To Improve Your UX Portfolio Through User Research

For UX designers and user researchers, the importance of a solid online portfolio is well understood. The portfolio often stands as the first thing your potential employer will see. That first impression can make or break your chances of getting the job. To win the hearts and minds of the portfolio reviewer you need to think carefully about how you present yourself There are many things to consider in the construction of a portfolio like what projects to show, how many projects to show ...

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Why I Don’t Mind Data Mining

The NSA wants access to our phones, even though they’re unlikely to contain the data goldmine of secret information they hope for. That information about our habits and behavior is held elsewhere, within the data-hoarding companies like Facebook and Google that we use every day. These companies hold a valuable and dynamic digital profile of their users. Far more than just a recent text message, this wealth of information contains ...

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Experience Prototyping - A New Path To Empathy

Empathy is one of those words you see and hear a lot in the field of user experience (UX). Speakers at UX conferences talk endlessly about understanding users through empathy and UX professionals add ‘empathy for users’ on their LinkedIn profiles. But what is empathy and how does one acquire this type of compassion for others? Is it inherent in certain people or can it be trained?...

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Measuring Team Success

A unified effort is essential to a successful business. The many advantages of creating a team that works well together are well understood. However, the measurement of team success on a project is where managers often get stuck. It’s difficult to measure team performance, it involves complex and interrelated sets of variables that are difficult to quantify. Businesses need measurements to evaluate their did-wells and do-betters...

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Black and White Film Is Not Dead

Photography is a manifestation of a moment and has the ability to incite emotions and elicit nostalgia. Capturing time with an image continues to define historic events in society today. Except now we see a new wave of history recording where everyone is a photographer and photo editing expert Although technology is conveniently designed to simplify tasks and make our lives easier there is a common tragedy...

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