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Recent Blog Posts

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Using AI To Detect Emotions In Text

Dear Machine Learning, help me to know thy users and detect how they feel. The advancement of artificial intelligence has opened new doors into the ways that we use computers to help us detect and categorize online opinions. Now that we are equipped with such valuable tools we need to better understand their design so that we can make use of them. One particular use of machine intelligence that is quickly gaining traction is sentiment analysis, also known as opinion mining ...

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people in a crowded crosswalk
How To Improve Your UX Portfolio Through User Research

For UX designers and user researchers, the importance of a solid online portfolio is well understood. The portfolio often stands as the first thing your potential employer will see. That first impression can make or break your chances of getting the job. To win the hearts and minds of the portfolio reviewer you need to think carefully about how you present yourself There are many things to consider in the construction of a portfolio like what projects to show, how many projects to show ...

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Why I Don’t Mind Data Mining

The NSA wants access to our phones, even though they’re unlikely to contain the data goldmine of secret information they hope for. That information about our habits and behavior is held elsewhere, within the data-hoarding companies like Facebook and Google that we use every day. These companies hold a valuable and dynamic digital profile of their users. Far more than just a recent text message, this wealth of information contains ...

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Experience Prototyping - A New Path To Empathy

Empathy is one of those words you see and hear a lot in the field of user experience (UX). Speakers at UX conferences talk endlessly about understanding users through empathy and UX professionals add ‘empathy for users’ on their LinkedIn profiles. But what is empathy and how does one acquire this type of compassion for others? Is it inherent in certain people or can it be trained?...

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Measuring Team Success

A unified effort is essential to a successful business. The many advantages of creating a team that works well together are well understood. However, the measurement of team success on a project is where managers often get stuck. It’s difficult to measure team performance, it involves complex and interrelated sets of variables that are difficult to quantify. Businesses need measurements to evaluate their did-wells and do-betters...

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Black and White Film Is Not Dead

Photography is a manifestation of a moment and has the ability to incite emotions and elicit nostalgia. Capturing time with an image continues to define historic events in society today. Except now we see a new wave of history recording where everyone is a photographer and photo editing expert Although technology is conveniently designed to simplify tasks and make our lives easier there is a common tragedy...

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