In this project I worked with a leading artificial intelligence company that creates, among other things, chatbots for pizza companies. The project was to help the company discover more about how this growing AI technology can fit into our lives. I conducted this study using a card sorting activity and in-depth user interviews.
One of the primary goals in this study was to find out how far personalization can go before it is too personal. The question is what amount of information is excessive or intrusive for a computer database to know about a person and why do those people hold such beliefs? The secondary goal was to explore how people look for and receive help online and in the store and what methods they use to solve their problems.
From this research emerged three themes:
Card Sorting Activity
In this exercise please order these scenario cards from what you consider to be the most intrusive and least intrusive to your privacy. Next, I will ask you to order these in terms of being the most helpful to least helpful.
Questions Shown On Cards:
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